All You Need To Know About
Creating Persuasive Elevator Speeches for Multiple and Varied Occasions
(Part of the Basic Business and Computer Skills Series)
Man or Woman – Business or Personal – It’s A Good Idea to Know How To Do This Well!
“Glad to meet you. What do you do for a living?”
Do you want to attract new clients, volunteers, business partners, or supporters of any kind? “Elevator speeches” or “elevator pitches” are what you might say to acquaintances or strangers who ask, “What do you do?”
Your goal is to state – quickly and clearly – the key points about your business, event, or project in a way that makes them want to know more. The concept is that you both are on an elevator, and you have only the amount of time it takes for them to get to their floor. Here is a more formal definition.
What IS An “Elevator Speech?” (Wikipedia)
An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.….A value proposition is a promise of value to be delivered and acknowledged. It is also a belief from the customer how value (benefit) will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
We’ll learn the short version. However, I also teach how to use the same material in an expanded form for different occasions. Here are some examples: when you are partnered with a stranger at a dinner, when you are meeting someone during a commute, or you are talking with the person seated next to you while waiting for a concert to start.
I’ll be happy to share the “Do’s” and “Don’t Do’s” with you. We shall create short and long versions of elevator speeches designed to suit different circumstances. You actually need to perfect elevator speeches in your mind before you need them. Practice them so that, when you are suddenly in a situation to use them, they come naturally to you and do not sound like a sales pitch.
Creating Elevator Speeches
You must perform follow-up activities if you have been effective and interesting enough to convince people to take your business card or to talk again later. I’ll share some guidelines on how to do that well and without high pressure.
If you master the art of creating persuasive elevator speeches, you may become much more effective in attracting, clients, volunteers, business partners, or whatever kind of resource you need for your business, project, or community service efforts.
I offer Creating Persuasive Elevator Speeches in-person or on-line, to groups or to individuals. Contact me for bookings. I’m ready to help you!
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