All You Need To Know About Creating Persuasive Elevator Speeches for Multiple and Varied Occasions
(Part of the Basic Business and Computer Skills Series)
What IS An “Elevator Speech?” (Wikipedia)
An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.….A value proposition is a promise of value to be delivered and acknowledged. It is also a belief from the customer how value (benefit) will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.