Content Creation Optimized for LinkedIn/Social Media

Content Creation Can Be Tricky!

The goal is to attract consistent audiences and, simultaneously, not to “turn people off” by being too sales-oriented.

Historically, it was easy to remember the “Rule of Thumb,” which said content creators should use the 1/3, 1/3, 1/3 approach for optimal audience engagement on social media. 1/3 = educational content. 1/3 = entertainment content. And, 1/3 = information about products and services (couched in non-salesy language). That’s fine for most people and most purposes.

However, if you want to get more specific, here is updated information, based primarily on LinkedIn’s research for its platform.

The optimal content mix for LinkedIn in 2025 emphasizes authenticity, engagement, and educational value while varying formats to maximize reach. Here’s a clear breakdown you can apply to your LinkedIn strategy:

Optimal LinkedIn Content Mix (2025)

1. Educational Content (30-40%)

Share actionable tips, frameworks, industry insights, or how-to guidelines.
Use carousel (multi-image) posts, infographics, and concise text posts to distill and visualize your expertise.
These posts establish thought leadership and help your network solve real problems. linkedin+2

2. Personal Storytelling Content (20-25%)

Tell authentic stories: lessons learned, wins, failures, insights from your journey.
Behind-the-scenes glimpses and honest reflections foster deeper connections and engagement. reddit+2

3. Thought Leadership & Commentary Content (20-25%)

Share your perspective on industry trends, news, or hot topics.
Offer predictions or constructive opinions—bold but well-supported viewpoints encourage discussion. hootsuite+2

4. Community & Engagement Posts Content (10-15%)

Ask questions, host polls, or share conversation starters relevant to your field.
Interactive posts get the algorithm’s attention by driving comments and interaction. oktopost+2

5. Proof & Results Content (10-15%)

Highlight client success stories, case studies, testimonials, or data on outcomes.
Visuals and stats work well here, providing social proof and real-world credibility. cleverly+1

Additional Tips:

Prioritize native content (text, images, carousels, or LinkedIn-hosted videos) rather than sharing external links to maximize reach. hootsuite
Use short, scannable paragraphs and strong hooks (in the first 2–3 lines) for each post. linkedin+1
Maintain a ratio of 70–80% value-driven/engagement content to 20–30% direct “sales” or self-promotional posts. cleverly

How Frequently Should You Post to Rank High in Searches?

Consistency is critical:
Aim for 3-5 posts per week, rotating formats and topics according to your expertise and goals. linkedin
Even if you can submit a post, take a moment to share someone else’s content and/or to “like” and comment on other people’s posts. Consistent, frequent interactions help you score higher, so to speak, in elevating your presence on the platform when search engines respond to queries.

Recommended Formats:

Carousels (multi-image documents)
Native video clips
Single-image posts
Polls and questions
Short-form authority text posts
Commentaries or mini-articles

This mix builds trust, encourages engagement, and showcases both your expertise and personality, all of which are essentials for effective professional branding on LinkedIn in 2025.avenuez+3

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