Calendar Aids & Other Ideas

for Planning Your 2024 Social Media Posts

Whether you own a business or have other reasons for wanting to have a public profile that will show up in Google searches, it’s wise to choose content carefully and to post regularly. According to WyZow, a good guideline is to follow the 5:3:2 Rule.

“What is the 5:3:2 Rule?

When it comes to social sharing, the 5:3:2 rule is a ratio to follow for a well-rounded social strategy that will keep your fans engaged – and help you build more followers.

So for example, if you publish 10 posts per week then:

5: Should be content from others that is relevant to your audience.

3: Should be content from you that is relevant to your audience, but not sales focused.

2: Should be personal, fun content that helps humanise your brand.”

What is the 4:1:1 Rule?

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.”

What is the 3:3:3 Rule?

Plan Posts a Bit Differently

The 3:3:3 “Rule of Thumb” is not dependent on how many total posts you make. Instead, it’s about what percentage of each kind of content you should use so as to keep your viewers interested. It suggests you post 1/3 educational content; 1/3 entertaining content; and 1/3 things directly about what you are promoting (your products, your book, your worthy cause). Depending on your area of interest, the suggestions may vary. However, there are things you can choose to use as “filler” when you want currently-relevant material. That’s what we’ll share today.

Seasons and Holiday Calendars – Source

Planning Posts Can Start with the Fun Stuff First.

(Full Moon Dates AND

2024 is LEAP YEAR!)

Wikipedia proffers this explanation of “Folk Traditions” in Leap Year.

In Ireland and Britain, it is a tradition that women may propose marriage only in leap years. While it has been claimed that the tradition was initiated by Saint Patrick or Brigid of Kildare in 5th century Ireland, this is dubious, as the tradition has not been attested before the 19th century.

^[28] Supposedly, a 1288 law by Queen Margaret of Scotland (then age five and living in Norway), required that fines be levied if a marriage proposal was refused by the man; compensation was deemed to be a pair of leather gloves, a single rose, £1, and a kiss.^{[citation needed]}^[c]

In some places the tradition was tightened to restricting female proposals to the modern leap day, 29 February, or to the medieval (bissextile) leap day, 24 February.^{[citation needed]}

Full Moon Dates – Universal Time

Next, Let’s Plan Posts With Seasonal Content

When you create blogs, seasonal content often is fodder to be culled for subject matter. But first, if you’re new at writing copy for blogs, articles, or social media posts, read the next 3 points.

If you already know what you’re doing, feel free to skip to the table that lists the four seasons in both hemispheres.

Note: if you don’t already have a blog and want to know more about how to do it, I can help you Click Here for a blog I wrote about blogging! It’s called, Blogs, Bios, and Branding.
If you want a broad or targeted audience for your posts, you should learn about using hashtags in your blog or article. It’s especially important if your activities are related to trying to generate income or other business opportunities. I asked an expert for her advice on your behalf. Click Here to learn what Media Maven, Liz Evangelatos Barney ツ @AskForLiz shared when she was a Guest Contributor to my blog.

Individual Attention
Let’s Learn Together
On the other hand, if you are a Senior or someone else who is not “computer-savvy,” and you want to learn the basics, Click Here to learn more about a class I teach for beginners.

This usually is one-on-one, so that you have complete privacy and my full attention. We go at our own pace and don’t need to worry about keeping up with others or what they think about our questions.

Here Are the Seasons in Both Hemispheres

Now, Let’s Examine USA Holidays

and Special Occasions in 2024

The Most Popular Holidays in 2024

I’ll list these first, in case they are the only ones that are of interest to you. I’ll share a link to the more detailed list thereafter.

- Monday, Jan 1 – New Year’s Day 2024
- Monday, Jan 15 – Martin Luther King Day 2024
- Wednesday, Feb 14 – Valentine’s Day 2024
- Monday, Feb 19 – Presidents Day 2024
- Sunday, Mar 17 – St. Patrick’s Day 2024
- Sunday, Mar 10 – Daylight Saving Starts 2024
- Sunday, Mar 31 – Easter 2024
- Sunday, May 12 – Mother’s Day 2024
- Monday, May 27 – Memorial Day 2024
- Sunday, June 16 – Fathers Day 2024
- Wednesday, June 19 – Juneteenth 2024
- Thursday, July 4 – Independence Day 2024
- Monday, Sept 2 – Labor Day 2024
- Monday, Oct 14 – Columbus Day 2024
- Thursday, Oct 31 – Halloween 2024
- Sunday, Nov 3 – Daylight Saving Ends 2024
- Monday, Nov 11 – Veterans Day 2024
- Thursday, Nov 28 – Thanksgiving 2024
- Wednesday, Dec 25 – Christmas Day 2024

Click on the next link for a much more comprehensive list of 2024 holidays and special occasions. Below that, I’ll share details about the remaining holidays in 2023.

2024 Holidays – United States

https://www.calendardate.com/year2024_holidays.php

Plan Posts for the Popular Holidays Remaining in December 2023

During the month of December, there are several holidays celebrated in the United States. Here are some examples “in order of appearance”

Winter Solstice: The winter solstice usually occurs on December 21st. It is viewed as the shortest day of the year and the official start of winter. People often conduct solstice ceremonies to celebrate nature, the changing of seasons, and the return of longer periods of daytime sunlight.
Christmas: Christmas is a Christian holiday that commemorates the birth of Jesus Christ.
Hanukkah: Hanukkah, also known as the Festival of Lights, is a Jewish holiday that lasts for eight days. It commemorates the rededication of the Second Temple in Jerusalem and the miracle of the oil that burned for eight days.
Kwanzaa: Kwanzaa is a holiday that celebrates African-American culture, heritage, and community. It lasts from December 26th to January 1st and involves honoring basic principles of African culture.
New Year’s Eve and New Year’s Day: While not exclusive to December, these holidays mark the end of the year and the start of the new one.

These are just a few examples of holidays celebrated in the United States during the month of December. I include them in case you have not yet created your social media content for the rest of this year.

Do You Need Help With Content Creation?

Of course, I’m an author, writer, editor, and teacher. I provide a multitude of services, which you can peruse when you Click Here. If you might have writing, editing, or educational needs, feel free to contact me for a FREE initial consultation. I won’t exert sales pressure on you. We’ll talk about your needs, my suggestions, and pricing, if applicable.

Email me at MyPersuasivePresentations@gmail.com and put “Request Sip & Share re Writing (or Editing) Project” in the subject line. Then, we’ll coordinate schedules, and I’ll send you a link so we can chat in a free Zoom session of about 30 minutes.

Do It the Write Way! Let My Fingers Do Your Talking!